The location of the VAN GOGH PATH is the place where Van Gogh lived in 1883-1885 in Nuenen NL. VAN GOGH PATH celebrates this cultural heritage and connects it with innovation. The path glows at night and creates a place of wonder and inspiration, but is also an enhancement of public safety and local place making.
VAN GOGH PATH is a part of SMART HIGHWAY, which are interactive and sustainable roads of tomorrow by Daan Roosegaarde and Heijmans Infrastructure. Its goal is to make smart roads by using light, energy and information that interact with the traffic situation.
The collaboration between Roosegaarde and Heijmans is a true example of innovative industry. The design and interactivity by Studio Roosegaarde and the craftsmanship of Heijmans are fused into one common goal: innovation of the Dutch landscape.