GROW

Highlighting the beauty of agriculture.

GROW

GROW

Daan Roosegaarde’s latest artwork GROW is an homage to the beauty of agriculture. In the world film premiere GROW appears as a luminous dreamscape of red and blue waves of light over an enormous field. GROW is inspired by scientific light recipes which improve plants’ growth and resilience.

Most of the time we hardly notice the huge areas of the Earth which are literally feeding us. GROW highlights the importance of innovation in the agriculture system: How can cutting-edge light design help plants to grow more sustainably? How can we make the farmer the hero?

Winner of Global Future Design Awards 2021, Fast Company‘s Innovation by Design Award, People's Lovie Winner, World Design Awards 2021, MANA Global New Media Art, ADC Annual Awards, [d]arc Lighting Award London, Novum Design Award, and MUSE Design Award.

GROW consists of a design-based light recipe which shines vertically across 20,000m2 of farmland with leek (Allium porrum). You experience the artwork as ‘dancing lights’ across the huge agricultural field. The light is poetic, and inspired by photobiology light science technologies which have shown that certain recipes of blue, red, and ultraviolet light can enhance plant growth and reduce the use of pesticides by up to 50%.

The film GROW shows the development of this luminous dreamscape and how the beauty of light can help plants. It is also a call for enlightenment during these dark times. GROW can be good for nature but also sends hopeful light to people. It gives a new meaning to the word ‘agri-culture’ by reframing the landscape as a living cultural artwork.

Wiebe Draijer, Chairman of the Managing Board, Rabobank: “It is really inspiring to work with an artist like Daan Roosegaarde on how to grow a better world together.”

Daan Roosegaarde: "GROW is the dreamscape which shows the beauty of light and sustainability. Not as a utopia but as a protopia, improving step by step.”

Prof. Dr. Wargent, PhD, Chief Science Officer at BioLumic, world leading expert in plant photobiology: “The project GROW is a fascinating project and supported by scientific research which shows specific light recipes can enhance growth and reduce pesticide use up to 50%.”

GROW is part of the artist-in-residence program of Rabobank. Daan Roosegaarde and his team of designers and experts developed GROW over two years, informed by expert knowledge sessions at Studio Roosegaarde, Wageningen University & Research, Springtij Forum, and the World Economic Forum in Davos. It is the first in a series of dreamscapes by Studio Roosegaarde which show the beauty of combining art and science to create a better world.

Specifications:

20,000m2 agricultural field with four systems of light recipes on solar batteries for exhibitions worldwide. GROW is precision lighting, focussed horizontally in a controlled area, which can extend the sunlight for a short time and can only be seen from nearby to avoid light pollution. This way GROW is in balance with the environment.

Winner of Fast Company‘s Innovation by Design Award, MANA Global New Media Art, ADC Annual Awards, [d]arc Lighting Award London, Novum Design Award, and MUSE Design Award.

With special thanks to Wageningen University & Research, BioLumic and MediaMonks. Photography by Ruben Hamelink and Daan Roosegaarde.

Clients:

GROW is part of the artist-in-residence program of Rabobank.

Winner Global Future Design Award & Lovie Award
Winner Global Future Design Award & Lovie Award
Our GROW won the People's Lovie Winner in Science & Education and Global Future Design Awards in Lighting Design which recognises outstanding design across the globe.
GROW wins World Design Awards 2021
GROW wins World Design Awards 2021
Lecture at Expo 2020 Dubai
Lecture at Expo 2020 Dubai
Join us for an exclusive talk and the screening of GROW with inventor Daan Roosegaarde at the Netherlands Pavilion - Expo 2020 Dubai on World Food Day on October 16th, 2021 at 2 PM GST in collaboration with the Embassy and Consulate General of the Kingdom of the Netherlands in the United Arab Emirates. Register link.