Studio Roosegaarde

Smart Highway are interactive and sustainable roads of today. Designer Daan Roosegaarde and Heijmans Infrastructure are developing new designs and technologies for this Route 66 of the future.

New designs include the ‘Glowing Lines’, ‘Dynamic Paint’, ‘Interactive Light’, ‘Induction Priority Lane’ and ‘Road Printer’. The goal is to make roads which are more sustainable and interactive by using light, energy and road signs that automatically adapt to the traffic situation.

Awarded with a Best Future Concept by the Dutch Design Awards 2012 the first meters Smart Highway have been realised in the Netherlands. 

The collaboration between Roosegaarde and Heijmans is a true example of innovative industries. The design and interactivity from Studio Roosegaarde and the craftsmanship of Heijmans are fused into one common goal: innovation of the Dutch landscape.

2012-2015. Smart paints, energy harvesting, sensors and other media. Concept and Design at Studio Roosegaarde with the engineers from Heijmans.

Joint venture with Heijmans N.V.

Selected Exhibitions


+ Smart Highway (press release)
+ Smart Highway (factsheet)